FACT OR FICTION: Alden Wicker and Sandra Roos think the fashion industry has a misinformation problem... do you agree? | Sustainable Fashion Academy

Big Closets Small Planet with Michael Schragger

FACT OR FICTION: Alden Wicker and Sandra Roos think the fashion industry has a misinformation problem... do you agree?

In this episode we continue to explore the most commonly repeated “factoids” in fashion and sustainability in order to determine whether they are substantive and useful. As a reminder, a “factoid” is information that is reported and repeated so often that it becomes accepted as fact. During Stockholm Fashion Week, Mike spoke with Alden Wicker, freelance journalist and founder of Eco-cult and Sandra Roos, Head of Sustainability at KappAhl and PhD in Environmental Systems Analysis, about commonly used social and environmental statements related to the fashion industry and if they are based on credible research and robust analysis.

September 16th, 2020 40 minutes 40 seconds
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About this episode

In this episode we continue to explore the most commonly repeated “factoids” in fashion and sustainability in order to determine whether they are substantive and useful. As a reminder, a “factoid” is information that is reported and repeated so often that it becomes accepted as fact. During Stockholm Fashion Week, Mike spoke with Alden Wicker, freelance journalist and founder of Eco-cult and Sandra Roos, Head of Sustainability at KappAhl and PhD in Environmental Systems Analysis, about commonly used social and environmental statements related to the fashion industry and if they are based on credible research and robust analysis. They then dive deeper to discuss whether fashion has a broader problem with misinformation regarding sustainability, the role of fashion journalists and fashion researchers in promoting misinformation, and what could be done moving forward to ensure robust and credible information is used when presenting the status of sustainability performance in fashion. This interview was inspired by an article written by Alden for Vox.

This interview was hosted in collaboration with Stockholm Fashion Week.

 

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About the host

Michael Schragger has been working at the intersection between sustainability, business, society and research for more than 25 years. He is an expert in analysing the impacts of environmental and social developments on business and society and mobilising stakeholders to achieve key sustainable development goals (SDGs). In 2009 Michael founded the Sustainable Fashion Academy (SFA) in order to dramatically improve environmental and human rights performance within the fashion and apparel industry. Michael participates as a senior advisor for a range of global sustainable apparel initiatives, ranging from finance to policy. He is a member of the steering group for The United Nation’s Climate Action in Fashion Charter. He also co-founded and directs The Swedish Textiles Initiative for Climate Action.

Michael currently lives in Stockholm, Sweden with his wife Erika and kids Oz and Blimah (who, unfortunately, refuse to listen to his podcasts…).