INSPIRING INNOVATION: Is digital clothing the future of fashion and a solution to overconsumption? | Sustainable Fashion Academy

Big Closets Small Planet with Michael Schragger

INSPIRING INNOVATION: Is digital clothing the future of fashion and a solution to overconsumption?

The Fabricant, a digital fashion house, recently sold a piece of digital clothing - clothing that is only available in digital environments - for over 9000 USD. This experience helped them realise that their expertise in 3-d digital modelling could be used for a better purpose: creating a new industry sector for digital only clothing which is very good for business and the planet.

April 15th, 2020 31 minutes 1 second
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About this episode

The Fabricant, a digital fashion house, recently sold a piece of digital clothing - clothing that is only available in digital environments - for over 9000 USD. This experience helped them realise that their expertise in 3-d digital modelling could be used for a better purpose: creating a new industry sector for digital only clothing which is very good for business and the planet. Mike speaks with Amber Slooten, Fabricant’s Creative Director and Adriana Hoppenbrouwer, Fabricant’s Commercial Director about the potential for digital clothing to meet our short term fashion desires while reducing negative environmental impacts. We talk #outfitoftheday, market potential, gaming, social media behaviours, fast fashion, human needs and more. Is this the future of sustainable fashion?

 

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About the host

Michael Schragger has been working at the intersection between sustainability, business, society and research for more than 25 years. He is an expert in analysing the impacts of environmental and social developments on business and society and mobilising stakeholders to achieve key sustainable development goals (SDGs). In 2009 Michael founded the Sustainable Fashion Academy (SFA) in order to dramatically improve environmental and human rights performance within the fashion and apparel industry. Michael participates as a senior advisor for a range of global sustainable apparel initiatives, ranging from finance to policy. He is a member of the steering group for The United Nation’s Climate Action in Fashion Charter. He also co-founded and directs The Swedish Textiles Initiative for Climate Action.

Michael currently lives in Stockholm, Sweden with his wife Erika and kids Oz and Blimah (who, unfortunately, refuse to listen to his podcasts…).